Enabling the next generation of travel advisors
We're providing all the training, tooling and resources to succeed, even if they're new to the industry.
Partner with Us
We're reimagining the travel industry
As long-time travel industry veterans, we saw the world around us evolving and wanted better for ourselves, our fellow advisors and our travel partners.
What we bring
What you get
Our not-so-secret weapon
A purpose-built booking platform that’s a one-stop-shop for advisors to browse and book with unprecedented ease and speed.
Purpose-built booking platform
Fora Reserve partners rank first
Browse and book rates in real-time
Available on mobile and desktop
Purpose-built booking platform
Fora Reserve partners rank first
Browse and book rates in real-time
Take partnership to the next level with Fora Reserve
If you're a hotel, you can unlock even more benefits by joining our exclusive, in-house preferred partner program. Membership is currently free.
The following benefits are offered with membership, which is currently free.
Preferred Status
Always be top-ranked in our booking platform search results (highest commissions will always appear first).
Webinars & Partner Training
Priority webinars and partner training blocks for our advisor community.
Custom Brand Pages
Dedicated landing pages on Fora’s website, plus inclusion in our editorial & social content.
Monthly Production Data
Delivered so that you’re in-the-know with the latest data & trends.
Partnership Announcement
Delivered across email, Instagram (@hellofora), and our advisor community app.
Direct Access to Advisors
We offer in-person networking events and contact lists of our top producing advisors.
What we require
- Priority client benefits and amenities
- Loading of Fora-specific rates in the GDS
- Payment of invoice within 14 days of trip departure date. Fora will typically send an invoice to suppliers upon departure date. We accept payment by wire, ACH transfer, credit card, or check (electronic payment is preferred where possible)
- 'Best agency/B2B partner' commission arrangements (the Reserve standard is 14% and above), overrides and exclusive discounts by arrangement
- No commission black-out dates
- Priority responses to Fora Advisors
Not a hotel partner?
We love working with DMCs, cruise lines, tour operators, transportation providers, rep companies and more. Even though you won't be bookable directly in our booking platform (at least for now), you'll still appear on it and get all the other benefits of Fora Reserve.
Our partners love us
"Fora is the present and the future of our industry! With an incredible team eager to learn, connect and create memories for their customers around the globe. IHG Hotels & Resorts is proud to be part of their journey!"
Mic Adilardi
Director of Global Luxury & Lifestyle Sales
